Conselhos que, para mim, também se aplicam a qualquer outra publicação.
- Ignore print. Enable community.
- Avoid Steve Jobs’ siren call.
- Build new brands.
- Build new networks.
- Cut costs.
- Be any-media.
- Get local. This is the hard one but it’s a goldmine if you can figure out where the entrance is. Look at how ESPN is going local. Every one of your magazine brands (well, except Time) can find local audiences, local advertisers, local efficiency if you can scale advertising sales with new partners.