Hyperlocal é uma palavra cada vez mais ouvida no âmbito das notícias locais, com grandes empresas como a AOL a apostarem fortemente no sector. Mas, e se afinal o hyperlocal uma aposta ganha à partida, como se poderia pensar? Aqui fica o texto de Barb Parlser sobre os perigos do hyperlocal.
“Other news organizations have launched and abandoned hyperlocal efforts over the years, some big like the Washington Post, others small and unknown. The managers of these projects tend to leave a common admonition to those who would follow: Hyperlocal is difficult, expensive and not for the faint of heart.”
“According to a survey by the Pew Research Center for the People & the Press, only 20 percent of American adults reported using digital tools to communicate with their neighbors or stay informed about community issues at least once in the past year. Only one in 10 reported reading a community blog at least once in the past year.”